US singer/songwriter and model Pia Mia has been unveiled as the new face of Madonna's fashion label Material Girl, and appears in the brand's Modern Fairytale spring/summer 2017 campaign, shot by photographer Ellen von Unwerth.

Mia commented 'The relationship between music and fashion is really important to me because they are the two major ways that I express myself.... Collaborating with the MG team and with Ellen, to bring to this campaign a synthesis of music and fashion... is a dream come true'.